NO SNEAK PREVIEWS: Unfinished films are viewed as amateurish.

SCREEN IT BEFORE A CROWD: A positive live audience reaction influences the distributor’s perception of the quality of the film and their likelihood to acquire it.

MAKE THE BUYERS COMPETE AGAINST EACH OTHER: The film will be screened at the same time for all distributors. We must maintain distributor’s intrigue and create the bidding war environment.

STRATEGIC FESTIVAL PREMIER: The Company has carefully planned its festival strategy to include the major festivals first, then the minors.

SOCIAL MEDIA: The Company will employ proven marketing strategies and use social networking websites such as Facebook, message boards, blogs and music to spread news and buzz about our film. We will also seek co – op marketing arrangements with leading retailers and service providers who want to incorporate THE MARK into their product and brand images.

TIMING: Distributors that acquire films for foreign distribution plan their activities around a market calendar. The major film markets are 1) AFM in early November in Santa Monica, 2) Cannes in May in Cannes, France, and 3) MIFED in late October in Milan, Italy. In addition, there are a number of important television markets including NATPE in the U.S., and MIP and MIP – COM in France. The best time to approach distributors is 60 – 90 days before a market. Negotiations can take a month or more to negotiate the deal.